Brand strategy, thanks to identification of target group of product or service, definition of their needs, market & competitive analysis lays a foundation for its market success.
This is a next step of buidling a brand. It includes many elements among which are: brand name and tagline, logo, business cards, web site, etc, which role is to differentiate a brand from competition.
The next step is preparation of advertising forms and messages about a brand and its products/services in such a way that its shoppers and consumers are convinced about their uniqueness and that only them will tap into their desires and satisfy their needs in 100%. It comprises TV advertising, press, outdoor, Internet, Social Media, PR and promotions.
These are unique ideas that grow brands and businesses thanks to a fresh look at and thinking about consumers` needs and new ways of satisfaying them.
We help to transform a business idea into market success, developing a brand strategy, promotional plan, defining target group for brand/service, product portfolio and their prices. All in a way of comprehensive report or business plan.